I'm Dana. The studio is just me.
A brand and web designer in Guatemala City, working with founders and small teams around the world. Strategy-first, a little obsessed with why, and building Studio Danami into the kind of studio I'd actually want to hire.
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little me
still trying to make her proud
I care more about the thinking than the making. The making is fast now, anyone can generate ten logos before lunch. The hard part, the part that actually matters, is knowing which one is right and why. That's the job I'm interested in.
So every project starts with strategy: who you're for, what you stand for, and why anyone should care. The design comes from there. It's why the work holds up, and why it doesn't end up looking like everyone else in your category.
I'm in my final year of graphic design, I freelance, and I work at an agency, so I've seen good process and bad process up close. Studio Danami is me building the studio I'd want to be a client of: small, sharp, honest, and obsessed with getting the thinking right before anything gets pretty.
I use AI the way I'd use any tool: to think deeper, not to skip the part where you think. The brands I make are designed, not generated. That difference is kind of the whole point.
- 01Strategy before style. Always.
- 02AI should deepen the thinking, not replace it.
- 03A brand is a system, not a logo.
- 04Good design and getting paid are not enemies.
There's a version of me, maybe seven years old, who decided she was going to make things for a living. Everything here is me trying to make her proud. (she's in that photo up there, if you tap it)
Let's build something together.
If you want a brand or a site with real thinking behind it, I'd love to hear what you're working on.
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