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Brand identity

Brand identity that says something, built from strategy.

Most brands look fine and say nothing. I build brand identities for founders and small teams that start with what you actually stand for, then design everything around it. You leave with a system, not just a logo.

Start a brand project →
Why it works

A logo is the easy part.

The hard part is knowing what it should mean. Before anything gets designed, we figure out your positioning: who you're for, what you stand for, and why anyone should care. Everything visual comes from there. That's why the work holds up, and why it doesn't look like everyone else in your category.

What you get

A system, not just a logo.

  • Positioning & messaging foundation
  • Logo system: primary, marks, wordmark
  • Color & type system with usage rules
  • Animated logo, standard in every brand
  • Brand guidelines you'll actually use
  • Launch-ready application & mockups
Packages

Pick where you are.

Three ways in, same strategy-first thinking. Start small and grow into the full system later, or go all the way from day one.

Foundation

Brand Foundation Sprint

$1,200 · ~2 weeks

For solo founders validating an idea who need to look credible, fast.

Start a Sprint →
Most popular Signature

Brand Identity System

$2,500 · 3–4 weeks

For businesses with revenue, where the brand has to perform across channels, with written strategy and an animated logo as standard.

Start the System →
Flagship

Launch Package: Brand + Website

$4,200 · 6–8 weeks

Everything in the System, plus a custom-coded website. One partner from positioning to a live site.

Start a Launch →

See the full breakdown on the services page.

Fit

Built for founders who care about the thinking.

This is for you if you're launching or rebranding and you want a reason behind every choice, not just something that looks nice. Pre-launch founders, funded startups, and small teams who are tired of looking like everyone else in their category.

Process

From discovery to handover.

  1. 1
    Discover. We dig into your positioning, your audience, and what actually makes you different.
  2. 2
    Strategy. It all gets written down: positioning, audience, and brand voice. The document you keep using after the project.
  3. 3
    Design. The identity system comes to life: logo, color, type, and motion, all built from the strategy.
  4. 4
    Handover. Clean files and guidelines, so your brand holds up wherever it goes.
Proof
I bet you never had a client that accepted everything on the first turn. We're loving everything you're showing us.

OutSight Team, full identity approved with zero revisions. Read the case study →

Good to know

Questions, answered.

How much does a brand identity cost?

Brand packages run from a $1,200 Foundation Sprint to a $2,500 full Brand Identity System. If you need a website too, the Launch Package is $4,200. Every package is fixed-price, so you know the number before we start.

How long does a brand identity take?

A Brand Foundation Sprint is about 2 weeks; a full Brand Identity System is 3 to 4. You get a real timeline before we start, with buffer built in.

Do I get the source files?

Yes. You get final files in AI, SVG, PNG, and PDF, plus guidelines, so your brand holds up wherever it goes and any future designer or developer can pick it up cleanly.

Do you do brand strategy, or just the visuals?

Strategy first, always. Positioning, audience, and brand voice come before anything visual. That written brief is the document clients keep using long after the project.

What if I only need a logo?

The Foundation Sprint is the closest fit: a logo suite with color, type, mockups, and mini guidelines, so you get a real identity, not just a single mark floating in a vacuum.