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Brand Foundation SPRINT

A real brand foundation in 5 business days. Built from strategy. Fixed price, fixed scope, no guessing.

Most founders wait until their brand is holding the product back before they fix it.

By then, the fix is a full identity system! three weeks, two rounds, thousands of dollars. The Sprint exists for the stage before that: when you need a real foundation fast, and you need it to look considered, not generic.

One week. One price. One round of revisions.

Ready to start?
$950
5 business days / 3 April slots open.
First come, first served.
Book a slot →See the work
THE WORK

What I actually believe about brand design

The things I actually think about this work.
Not the version I'd put on a pitch deck.
01
Strategy before aesthetics, every time
Positioning, voice, and audience come first. Pretty is a result, not the point. If the strategy isn't clear, the logo is just decoration.
02
One direction, taken to polish. Not five you'll argue about
Three "options" is a hedge. One right answer is a decision. I'd rather spend extra time refining one direction than split attention across three I'm lukewarm on.
03
The brief is never the whole story
Most of what matters isn't in the brief. It's in how you talk about what you do, what you avoid saying, and what your competitors all sound like. That's where I start.
04
A brand guide should be useful, not impressive.
Eight pages your team can actually use beats a 60-page deck nobody opens. I build guides to work with, not to look at.
What you get
Brand strategy foundation
positioning statement, audience note, tone of voice, one-sentence promise. Written, not a deck.
Primary wordmark or logo
one direction, taken to polish. Not three "options" to choose from. One right answer.
Color system
primary, secondary, neutrals, with usage rules.
Type system
display and body pairing with a real hierarchy guide.
Mini brand guide
8–10 page PDF so your team (and your next designer) knows how to use the system without guessing.
Everything delivered as Figma files plus exported assets (SVG, PNG, PDF). You own it all.
How it works
The 5-day timeline
Day 01
Strategy intake
60-minute kickoff call plus a 10-question async brief. I write the positioning and tone before I open any design software.
Most designers skip this step. It's the step everything else depends on.
Day 02
Direction
Moodboard plus one conceptual direction, sent by end of day for a quick async review. If the direction is wrong, we catch it here, not on Day 4.
Day 03
Build
Wordmark, color, type... all built from the direction you approved.
Day 04
Guide and polish
Mini brand guide assembled. Final review call (30 minutes, optional) or async walkthrough.
Day 05
Delivery
Final files, handoff notes. Done.
How it works
Good fit
- Pre-seed or seed-stage founders who launched with a placeholder and are starting to feel the mismatch.
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- Solo operators, indie makers, and 1–5 person teams with a real product and a weak visual identity.
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- Anyone who's been told "your brand looks like every other AI startup" and knows it's true.
Who this isn't for
Not a fit
Teams with an existing strong brand looking to extend it.- Pre-seed or seed-stage founders who launched with a placeholder and are starting to feel the mismatch.
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- Buyers expecting three directions, five revision rounds, or extensive applied motion work, that's the $4,500 Brand + Motion System.
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- Anyone who just wants "a logo" without the thinking underneath. That's what junior designers are for, and they're cheaper than me.
Scope boundary
What the Sprint is not
The Sprint is not a stripped-down version of a full identity system. It's a different product.

You get a real foundation (strategy, mark, color, type, guide) in one week, at one price, with one round of revisions.

If you need applied motion, extensive collateral, icon sets, pattern language, or multi-round visual exploration, that's the $2,800 Brand Identity System or the $4,500 Brand + Motion System.
Logistics
How we work
1
Book your slot. 3 April slots open. Pick the week that works.
2
Pay 50% deposit. $475 via the platform Recurrente. Remainder due on delivery.
3
Async plus 2 short calls. Kickoff on Day 1, optional review on Day 4. Everything else runs async so you don't lose a week of your actual job.
4
Delivery on Day 5. Final files, guide, Figma access.
5
30-day polish window. Typos, small tweaks, micro-fixes — free for the first 30 days.
Book a slot →

Got questions? 
I've got answers

Why 5 days and not 3 weeks?
What if I want more rounds or more directions?
Do you do this for brands outside tech?
What if the week I need is fully booked?
Can I see past work?
Do you offer refunds?
Can I pay in full instead of 50/50?
Ready to start?
Let's build your
brand.
Send me a note with what you're building and where you're stuck. I'll reply within two business days with either a proposal, a question, or an honest "this isn't the right fit, here's who I'd point you to instead."
hello@studiodanami.com
Start a project →See the work
ACTIVE - Taking projects

Email: hello@studiodanami.com

Clients active: Worldwide

How it works
Good fit
If $950 is more than makes sense for where you are, these are fixed-scope one-off services. Each delivered in 3–5 business days. Each priced so the decision is low-risk.
Brand Audit
$350 · 5 days
A written teardown of your current identity: what's working, what's holding you back, what to fix next. Two pages, plus a 30-minute call to walk through it together.
Best for: founders who know something's off but can't articulate what.
Logo Refresh
$400 · 3 days
Your existing logo, refined. One direction, taken to polish. For when the mark is 80% there and the last 20% needs someone with taste.
Best for: brands with a decent concept but amateur execution.
Social Kit
$450 · 5 days
Instagram and LinkedIn template system: profile setup, 6 post templates, highlight covers. Built in Figma, ready to duplicate.
Best for: founders who need to start posting this month.

Bundle any two for $700. All three for $950 — same price as a full Sprint. The Sprint is better value if you need strategy. Get the bundle if you already know what you need.

Book a micro-service →