Strategy-first brand identity for founders and small businesses.
The brief is never the whole story. Most of the brands I work with come to me with a logo problem and leave realizing they had a positioning problem. That's the part I care about.
Good design makes a business more enjoyable to run. It also makes it more expensive to ignore. Below are the three ways we can work together.
Each one starts the same way: I listen for the thing you didn't put in the brief, then we build outward from there.
The Packages
|
Three ways to work together.
Essentials
Brand Foundation Sprint
$950
Starting at
~5 business days · 1 revision round
For founders who need a real identity (not a Canva template) but don't yet need a full system. Best for: pre-launch founders, solo operators, early newsletter businesses, and anyone who has traction but is still the only person making the brand decisions.
What's included: - Brand questionnaire + Kickoff strategy call to surface the positioning - Logo suite - Color palette - Type pairing with size hierarchy - Branded mockups - Mini brand guidelines - Final files (AI, PNG, SVG)
What you get at the end: an identity you can ship confidently, with the core decisions documented so future designers, developers, or collaborators know what to do and what not to do.
most popular
Brand Identity System
$2,800
Starting at
~3 weeks · 2 revision rounds
For funded startups, growing product companies, and indie brands with real customers who need to stop looking like everyone else in their category. Best for: founders who've validated the product and now need the brand to match. If you're about to raise, launch publicly, or hire, this is the tier that gets you there.
Everything in Essentials, plus: Additional deliverables - Strategy intensive: positioning summary, audience definition, tone of voice - Curated moodboard - Full logo suite - 10 custom icons drawn in the brand's visual language - Typography system with hierarchy rules - Brand guidelines covering usage, don'ts, and real application examples - Final files (AI, PNG, SVG, PDF)
What you get at the end: a complete identity system that a future team (designer, developer, marketer, agency) can execute against without needing me in every conversation.
Essentials
Brand + Social System
$4,500
Starting at
~4–5 weeks · 2 revision rounds
For companies that live on the internet and need their brand to move, not just sit still. Best for: AI products, software companies, content-forward brands, and any business where the first impression happens on a scrolling feed, a product hunt launch page, or a looping reel.
Everything in Identity System, plus: Social content system - Animated logo reveal - Branded social templates (Instagram / TikTok / LinkedIn) - Canva or Figma template kit (editable) - Social content usage guide - Pitch deck template in your brand system - 30-minute handoff session to walk your team through the files
What you get at the end: an identity that works in every format the modern internet throws at it (static, animated, native, off-platform) and a team-ready file set so you're not pinging me every time you post.
How it works
The Process
Every project, regardless of tier, follows the same rhythm:
Week 01
Discovery & Strategy
Discovery call, a short questionnaire, review of your current positioning and any existing assets.
I'm looking for the real problem, which is usually not the one in the brief.
Week 02+
Building
Strategy summary first, then visual direction, then iterative execution. You see work early and often. No dramatic final reveals.
Delivery
Handoff - Making it usable.
Files organized, guidelines written in plain language, delivered in formats your team actually opens. I want this to survive after the project ends.
" Strategy first. Design second. Always.
Not here just to do something pretty.
Got questions? I've got answers
Can I customize a package?
Do you work with agencies or just direct clients?
What if I need just a logo?
How many projects do you take at a time?
What happens after the project ends?
Do you offer ongoing retainers?
Ready to start?
Let's build your brand.
Send me a note with what you're building and where you're stuck. I'll reply within two business days with either a proposal, a question, or an honest "this isn't the right fit, here's who I'd point you to instead."
