You raised. The product is real. But the brand still looks like the demo: a purple gradient, a templated wordmark, a landing page that could belong to any of the last hundred launches. The Fundable Brand Sprint replaces it in three weeks, with about three hours of your time.
When your brand looks generated, people price you like a wrapper: customers hesitate, candidates wonder if the company is real, and investors file you next to the other twelve they saw this week. None of that has anything to do with how good your model is.
The fix is positioning plus craft: a brand built by a human, on a real argument for why you exist. Everyone can feel the difference, even when they cannot name it. I wrote about the pattern in why every AI startup looks the same.
Strategy session, written brief, and two distinct identity directions to choose from.
The full identity, built by hand from the direction you picked, with one focused revision round.
Motion, the launch page live on your domain, and a clean handoff of everything.
One number, agreed before we start. It covers the strategy, the identity, the motion, and the launch page. This is the founding price while the sprint's first case studies go up: once the founding spots are gone, it moves to $2,500, and the price you book at is the price you pay. Anchor it to what it is for: your announcement, your hiring, your next raise. A brand that undercuts those moments costs far more than a sprint.
$1,750
Apply for a spot →The Brand Clarity Teardown is a $200 recorded review of your current brand: what reads as templated, what that costs you with investors and customers, and the three moves I would make first. Delivered in 48 hours, private, and if you book the sprint within 30 days, the $200 comes off the price.
$1,750 while founding spots last, fixed and agreed before we start. It includes the positioning sprint, the full identity system, an animated logo and motion element, and a custom launch page live on your domain. Once the founding spots are gone, the sprint moves to $2,500.
Honest answer: because it is new. Founding clients get the full scope at $1,750 while the sprint's first public case studies go up. Once those spots are gone, it moves to $2,500, in line with the rest of the menu. The price you book at is the price you pay.
Three weeks from kickoff to launch, with dates agreed up front. Week one is positioning and two directions, week two is the identity build, week three is motion, the launch page, and handoff.
About three hours total: a kickoff strategy session, a direction decision at the end of week one, and a final review. Everything else runs async, built for founders who are busy building.
That checkpoint exists on purpose. If neither direction lands, we go back to the brief and realign before any production work starts. You are never pushed forward on a concept you have doubts about.
For a private placeholder, go ahead. The problem is that generated brands average the category, so you end up wearing the same uniform as every other launch. In a market drowning in that look, human craft is the signal that a real team is home.
Yes. The sprint is aimed at AI startups because that is where the sameness problem is worst, but the process fits any funded early-stage team that needs to look like a real company, fast.
Tell me where you are, what you are building, and when you want to launch. If it is a fit, we lock dates and go.
Apply for a spot →Currently booking for August